






JoyRide Club
A podcast about
alternative music.
Every episode digs into one song: how it got made, the scene it came out of, and the story behind the band. A Spotify playlist runs alongside the show.
We shape brands that stick. Strategy, visuals, and voice pulled into one system, so you show up the same everywhere and get remembered for it.
Do you have a brand? Think again, just having a logo doesn’t count.











JoyRide Club
Every episode digs into one song: how it got made, the scene it came out of, and the story behind the band. A Spotify playlist runs alongside the show.
…that’s what business owners say, right before they lose a deal to a competitor with a weaker product but stronger visual identity.
You get 50 milliseconds, a fraction of a second, for a client to form a lasting impression of your brand. That split-second judgment happens before they read a word about what you do, meaning everything you say afterwards lands on a verdict that’s already been decided.
Based on human-computer interaction research on ultra-rapid visual evaluations and the aesthetic halo effect (Kuric et al., 2023; NN/g). Read the study
Before anything is designed, we settle the one idea that your positioning and every message will follow.
People recognize a shape before they read a color or a word, so the mark is drawn once and made to work everywhere it appears.
Color is what they take in next, and it sets the feeling. We choose it to set you apart and pair it with type that works at any size.
Words come last, but they are what people remember, so you get one voice that sounds the same on the website, on a call and in a post.
Every point of contact shapes how your brand is seen, so your team gets the icons, patterns and templates to keep each one consistent.
All of it is written down in one place, so the brand stays consistent long after we hand it over.
Start with the identity essentials, or add the templates and guidance your team needs to use the brand every day.
For a new brand or a fresh look, with the essentials ready to use.
Your visual identity, ready to use
Typical project: 1 to 2 weeks
Discuss your identityFor a team that needs reusable tools to create consistent content.
Identity + tools for your team
Typical project: 3 to 4 weeks
Discuss your brand systemTell us about your business, your audience and where the brand will appear. Share any existing assets and give feedback as we develop the direction together.
We agree the schedule around your deliverables and review stages. The times above are a guide; feedback and approvals help keep the project moving.
Bring the brand to your packaging, print or next campaign. We agree the pieces, formats and deliverables around your project.
A brand on its own is a start. Where it pays off is everywhere it shows up next. We build all of it, so the brand you approve is the brand your customers see.