Brief Generator

Sending Brief...

Step 1: General Information

Let's start with the essentials.

What Service can we help you with?

Web Solutions

Branding

Marketing

Social Media

Please fill in required fields and pick a service.

Step 2: Web Overview

Give us the big picture. What is the vision?

Project Name / Title *

Brief project description

Who is your target audience?

Similar brands you admire?

Step 3: Design & Aesthetic

Let's talk vibes. Clean and minimal or bold?

What style or mood are you aiming for?

MasculineFeminine

MinimalDetailed

PlayfulProfessional

Step 3: Design (Cont.)

Fine tuning the visual language.

ModernClassic

LoudSubtle

ColorfulMonochrome

Visual Links (Paste URLs)

Colors/Styles to Avoid

Step 4: Timeline & Budget

Timelines and budgets help set expectations.

Ideal Start Date

Launch Goal

Budget Range

Preferable Payment Option

Step 5: Uploads & Extras

Got files or a moodboard? Drop them here.

Upload Files (Max 5MB)

Anything else?

Step 2: Company Overview

The basics of your business.

Website

Industry

Location(s)

Company Size

Years in Business

Step 3: Goals & Context

What are you trying to solve?

Primary Problem (Select all that apply)

New business / launch Repositioning / Rebranding Low visibility Inconsistent brand Low trust or differentiation

What does successful branding look like?

Step 4: Target Audience

Who are we speaking to?

Primary Audience

Business Model

B2B B2C Both

What do you want them to feel?

What do they currently think of you?

Step 5: Positioning

Where do you stand in the market?

Describe what you do (1-2 sentences)

What makes you different?

Main Competitors?

What do competitors do well?

Step 6: Personality

The character of the brand.

Traits your brand should NOT have?

Brand Feel:

FormalApproachable

BoldCalm

PlayfulSerious

ModernTimeless

Step 7: Visual Identity

Aesthetics and current assets.

Do you currently have a logo?

Yes No

Looking for:

Refresh Full Rebrand From Scratch

Color preferences or references?

Visual styles you like?

Step 8: Scope & Deliverables

What do you need at the end?

Services Interested In:

Brand Strategy Brand Naming Visual Identity / Logo Voice & Messaging Brand Guidelines

Step 9: Timeline & Budget

Timelines and budgets help set expectations.

Ideal project start date

Deadline / Launch goal

Budget Range

Preferable Payment Option

Step 10: Uploads & Extras

Got files or a moodboard? Drop them here.

Upload Files (Max 5MB)

Anything else you'd like to share?

Step 1: Business Snapshot

Understanding your business and market needs.

Website or main digital presence:

Industry:

Who is your target audience?

Primary market(s):

B2B B2C Both

Step 2: Marketing Goals

What outcomes do you want to support?

Main outcomes (Select all that apply)

Generate more leads Improve lead quality Increase sales/revenue Increase visibility Improve conversions Build scalable system

What would success look like in 3-6 months?

Step 3: Target Audience

Who are you trying to reach?

What problem are you trying to solve for them?

Step 4: Current Marketing Setup

Which channels are you currently using?

Website / landing pages SEO / organic traffic Paid ads Email / CRM Social media Outbound / sales-led

Step 5: Focus Areas

Are there specific areas you want help with?

Overall marketing strategy SEO Paid advertising Funnels / conversion opt. Lead generation Analytics / reporting Not sure – need guidance

If selected, briefly describe the challenge:

Step 6: Timeline & Budget

Timelines and budgets help set expectations.

Ideal project start date

Deadline / Launch goal

Budget Range

Preferable Payment Option

Step 7: Uploads & Extras

Got files or a moodboard? Drop them here.

Upload Files (Max 5MB)

Anything else you'd like to share?

Step 2: Company Overview

Social media starts with knowing your business.

Website

Industry

Primary Market(s)

Social Media Handles

Step 3: Objectives

What do you want to achieve?

Goals (Select all that apply)

Brand Awareness Credibility & Trust Lead Generation Community Building Traffic to website Support sales efforts

What would success look like in the next 3–6 months?

Step 4: Target Audience

Who are we talking to?

Who are you trying to reach?

Are you B2B, B2C, or both?

What should people understand about your brand after seeing your content?

Step 5: Current Social Media Status

Where are you active right now?

Are you currently active on social media?

Yes No

Which platforms are you using?

Instagram LinkedIn Facebook TikTok X Other

Share the links:

Step 6: Content Direction

Inspiration and interests.

Are there brands or creators whose content style you like?

Any content topics or formats you are most interested in?

Step 7: Brand Voice & Guidelines

Setting the tone.

Do you have existing brand guidelines?

Yes No

If not, how should your brand sound on social media? (3–5 adjectives)

Are there words, tones, or topics we should avoid?

Step 8: Plan Selection

Choose your level of service.

Which social media plan are you interested in?

Starter Plan Doo it Plan Max Plan Not sure – I’d like a recommendation

Step 9: Posting & Collaboration

Logistics and execution.

Preferred platforms to prioritize:

Posting frequency preference (if any):

Who will provide approvals and feedback?

Are you able to provide photos, videos, or internal updates?

Step 10: Timeline & Budget

Timelines and budgets help set expectations.

Ideal Start Date

Deadline / Launch goal

Budget Range

Preferable Payment Option

Step 11: Uploads & Extras

Got files or a moodboard? Drop them here.

Upload Files (Max 5MB)

Anything else you'd like to share?